The project is an Erasmus Plus – Strategic Partnership with eight partners from seven different EU Countries, coordinated by the University of Duisburg-Essen (DE).
The project aims at developing innovative teaching and learning approaches for entrepreneurship, creativity and innovation education in Higher Education.
The challenges related to entrepreneurship education in HE are the following:
Even though in the recent years several entrepreneurship courses have been developed in HEI worldwide, a cross-cutting approach is missing to integrate entrepreneurship in an overarching domain-independent approach.
Hence entrepreneurship, in most cases is regarded as a discrete domain or is often connected to business studies or economics.
The aim of PITCH is to introduce entrepreneurship, and with it sense of initiative, creativity and innovation as key competences in an overarching approach which can be transferred to a large variety of research fields and study domains in European Higher Education.
This will be achieved with the help of an innovative, self-directed (blended) learning approach for students and educational personnel at the interface of Higher Education and business.